Idea Application Map

Idea Application Map

Idea Model

Idea Model

Project Idea Draft-01

Project-Idea-01

Research Report (Thesis 1)

Research Report

Packaging In The Future

For consumer:

Networking

• Able to read the rating of the product

• Join different community group

• Meeting people

• Share recipes

 

Information

• Nutrition fact

• Personalize info by interactive with personal device

• Ingredients resources

• Press release

• Sustainability

 

Services

• Direct Customer services

• Able to detect the freshness of the food and warning consumer

• Storage instruction

 

For enterprise

Control

• Inventory control

• Quality control

• Counterfeiter control

• Transport control

 

Customer Relationship Management

• Customer instant feedback

• Target best customer

• Provide enterprise their necessary customer information

Essay Content

• Hypothesis

• What is Packaging
-Definition of Packaging
-Packaging Matrix

• Packaging Innovation History
-Flip-Top Box
-Pull-Tab Can
-Upside-Down Ketch Bottle

• Technology and Packaging (Smart Packaging)
-Mechanical Smart Packaging (Ex: Widget)
-Chemical Smart Packaging (Ex: RipeSense Packs)
-Electrical Smart Packaging (Ex: "SmartSeeker" insecticide aerosol can)

• Consumer Today
-Express a strong desire to live a healthier lifestyle, expecting more nutrition infomation
-Expecting more convenience, less time consuming and less stress
-Social networking services are evolving

• Packaging in the Future

What is CRM (Customers Relatiohship Management)

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.

• Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.

• Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)

• Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.

• Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.

by http://searchcrm.com
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Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

by Wikipedia.com