Idea

Hypothesis

This thesis will present a hypothesis that food packaging can be used as a conduit to enable consumers to co-create future product iterations and entire new product categories and spin-offs. This approach to contrasts with current concerns for product containers, which is primarily a combination of protection and passive marketing.

The proposed “smart packaging”, containers with capabilities of communication and computing, have far reaching implications for health, anti-counterfeiting, inventory control, pre purchase feed back, sustainability, social utility, and social CRM (Customers Relationships Management)