Monday, April 6, 2009

Packaging In The Future

For consumer:

Networking

• Able to read the rating of the product

• Join different community group

• Meeting people

• Share recipes

 

Information

• Nutrition fact

• Personalize info by interactive with personal device

• Ingredients resources

• Press release

• Sustainability

 

Services

• Direct Customer services

• Able to detect the freshness of the food and warning consumer

• Storage instruction

 

For enterprise

Control

• Inventory control

• Quality control

• Counterfeiter control

• Transport control

 

Customer Relationship Management

• Customer instant feedback

• Target best customer

• Provide enterprise their necessary customer information


Essay Content

• Hypothesis

• What is Packaging
-Definition of Packaging
-Packaging Matrix

• Packaging Innovation History
-Flip-Top Box
-Pull-Tab Can
-Upside-Down Ketch Bottle

• Technology and Packaging (Smart Packaging)
-Mechanical Smart Packaging (Ex: Widget)
-Chemical Smart Packaging (Ex: RipeSense Packs)
-Electrical Smart Packaging (Ex: "SmartSeeker" insecticide aerosol can)

• Consumer Today
-Express a strong desire to live a healthier lifestyle, expecting more nutrition infomation
-Expecting more convenience, less time consuming and less stress
-Social networking services are evolving

• Packaging in the Future