When options are very similar or the options are difficult to compare, people are likely to leave the store without making a choice. If there isn’t enough time to acquire the necessary information for making a choice, then the individual may leave without choosing anything.
by Psychology and Marketing, 2009
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• Shoppers ignore over one third of store brands, due to shelf clutter and lack of recognition.
Research conducted by Perception Research Services International
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• They want first and foremost improved packaging that saves them time, is easier to open and use and helps reduce stress on an already busy life.
• In the future consumers will be expecting information on packaging regarding food safety, nutrition,
allergenicity, health claims, organics, genetic modification, sustainability, novel food processing, pesticide residues, additives and the ethics of food production.
• Consumers are tired of packs that make demands on their time and attention, are difficult to open or dispose of properly, and contain instructions in font sizes that cannot easily be read.
By Dr Paul Butler
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Research conducted by Perception Research Services International
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• They want first and foremost improved packaging that saves them time, is easier to open and use and helps reduce stress on an already busy life.
• In the future consumers will be expecting information on packaging regarding food safety, nutrition,
allergenicity, health claims, organics, genetic modification, sustainability, novel food processing, pesticide residues, additives and the ethics of food production.
• Consumers are tired of packs that make demands on their time and attention, are difficult to open or dispose of properly, and contain instructions in font sizes that cannot easily be read.
By Dr Paul Butler
___________________________________________________
• Today's consumers are more aware of diet and nutrition, and they express a strong desire to live a healthier lifestyle than they do now. Trouble is, they remain confused by the numerous claims about what exactly healthy means.
• Shoppers are increasingly influenced by the nutrition facts labels on food packages, and many are changing their purchasing decisions based on the information contained in these labels.
• 83% of shoppers regularly look at the nutrition facts chart when buying a product for the first time, and 91% will make a purchasing decision based on this information.
• More than a quarter (26%) have decided against a purchase in recent months because of product labeling information.
• Shoppers are taking more interest in information, including news stories, about health and nutrition, but many find the information confusing.
• Shoppers think major media outlets do only a fair or poor job of providing nutrition information in an understandable way.
• Nearly 60% believe there is too much conflicting information in coverage of nutrition issues, particularly what constitutes a healthy diet, and 30% feel the confusion contributes to an unhealthy diet.
Survey published by the USA's Food Marketing Institute, 2004
• Shoppers are increasingly influenced by the nutrition facts labels on food packages, and many are changing their purchasing decisions based on the information contained in these labels.
• 83% of shoppers regularly look at the nutrition facts chart when buying a product for the first time, and 91% will make a purchasing decision based on this information.
• More than a quarter (26%) have decided against a purchase in recent months because of product labeling information.
• Shoppers are taking more interest in information, including news stories, about health and nutrition, but many find the information confusing.
• Shoppers think major media outlets do only a fair or poor job of providing nutrition information in an understandable way.
• Nearly 60% believe there is too much conflicting information in coverage of nutrition issues, particularly what constitutes a healthy diet, and 30% feel the confusion contributes to an unhealthy diet.
Survey published by the USA's Food Marketing Institute, 2004
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