Social Networking

• Two-thirds (67 percent) of the global* online population, “Member Communities,” which includes both social networks and blogs, has become the fourth most popular online category – ahead of personal email.

•One in every 11 minutes online globally is accounted for by social network and blogging sites.

•The social network and blogging audience is becoming more diverse in terms of age: the biggest
increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49
year old age group (+11.3 million).

•Mobile is playing an increasingly important role in social networking.

*Australia, Brazil,France, Germany, Italy, Spain, Switzerland, United Kingdom and the USA.

by the Nielsen Compnay's "Global Face and Networked Places" 2009
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• More than half of the adult online population is between 18 and 44

• The biggest increase in Internet use since 2005 is among ages 70-75, which almost doubled, from26% in 2005 to 45%.

by Pew Internet & American Life Project Surveys "Generations Online in 2009"