When Heinz ketchup was packaged in a glass bottle, consumers feel the ketchup is difficult to pour from the glass bottle. Consumers have to shake the bottle, inverting the bottle and hitting the bottom with the hand, and then will cause the ketchup to begin to slowly flow.
Recently, Heinz has introduced an "upside-down" plastic bottle. This bottle has a 2-inch wide white plastic flip-top cap, which will allow it to seat “upside-down” steadily. By turning the bottle upside down, consumers no longer need to shake and no need to wait patiently for the ketchup to pour out. The rectangular shape bottle with a narrow middle bottle design allows consumers to grip the bottle, squeezing and pour easily. This new “upside-down” package solves many of the product's previous issues.
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