Tradition cigarette packed were in a soft pack, which is a box packaging made of thin paper, usually containing 20 cigarettes. People complain about the soft cigarette packaging are not very convenient, they rumple easily and cannot be resealed. Also it will leave some tobacco in the shirt pocket.
In 1955, Marlboro introduced the new filter and flip-top box cigarette In New York; the modern flip-top box protects the consumer’s cigarettes yet it’s easy to open and easy to access the cigarette when they want it. The hard carton box sturdy enough to keep cigarettes from crushing, this is important for those consumers who wear jeans. And the flip-top box fits into a shirt pocket nicely and no loose tobacco in your pocket.
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